Canadian Festival Design
Class: Communication Design 2, Third Year
NOTE: This project is a school project, and is in no way affiliated with JFL42.
Develop an original visual theme and bilingual design system for a real and existing Canadian festival. The goal is to have this new theme and design system work effectively and cohesively across several forms of communication, such as a poster, event tickets, and program booklet.
For my existing festival selection, I chose JFL42, Toronto's Comedy Festival. My new and original visual theme for this festival was "A Time to Unwind", as I feel that stand-up comedy, along with this festival, is a great way for people to let loose and have fun. My design system would use bright colours and illustrations to convey the unwinding, unraveling and escapist nature of stand-up comedy.
Festival Program Booklet | 6.5 x 8.5 inches
Incorporating my visual theme and design system into a program booklet intended for the festival attendees.