Canadian Festival Design
School Project: Communication Design 2, Third Year
Project Objective
Develop an original visual theme and bilingual design system for a real and existing Canadian festival. The goal is to have this new theme and design system work effectively and cohesively across several forms of communication, such as a poster, event tickets, and program booklet.
NOTE: This is a school project, and is in no way affiliated with JFL42.
Project Concept
For my existing festival selection, I chose JFL42, Toronto's Comedy Festival. My new and original visual theme for this festival was "A Time to Unwind", as I feel that stand-up comedy, along with this festival, is a great way for people to let loose and have fun. My design system would use bright colours and illustrations to convey the unwinding, unraveling and escapist nature of stand-up comedy.
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