Ontario Parks Brand Identity Redesign
Personal Design Exploration
Creative Objective
Designing a rebrand for Ontario Parks.
NOTE: This is a design project I have created for personal branding exploration, and is in no way affiliated with Ontario Parks.
Photography credits: Unsplash;
Copy credits: Ontario Parks, edited by Brittany Tena
Creative Concept
Ontario Parks is an Ontario government agency that aims at researching, protecting and maintaining provincial parks, providing education and resources for the public to learn about these parks, and providing opportunities for visitors to enjoy and explore these parks across Ontario. For this brand redesign, it was important for the new identity system to feel cohesive across all brand applications, to make Ontario Park's goals and values reflective within their branding, and to allow for better use of a bilingual language system where English and French are more equally represented. This rebranding was also designed with the intention to update and simplify their logo and brand presence, while also keeping the rebranded logo somewhat related to their current logo in order to allow for Ontario Parks to still feel familiar to audiences.
