Project Concept

Ren's Pets is a Canadian pet supply store that prides themselves on their devotion to pets and their families, their customers, and their communities. They also believe that pets are deserving of the best quality products and care, and cater to a variety of pets, such as dogs, cats, birds, and several other smaller animals, like rabbits and guinea pigs.

My design concept for my chosen organization, Ren's Pets, was to integrate their values and personality as a company within their brand identity system in a modern and flexible design system. The redesigned identity also aims to integrate conceptual design in order to communicate these ideas.

The redesigned logo is a stacked, 3-colour wordmark that incorporates 3 major design elements that communicate and integrate their commitments to their customers, their communities, and pets. These include: the comment-like apostrophe representing Ren’s Pets’ communication and personal relationships they have with their customers; the orange rays conveys their excitement and willingness to serve and provide for their customers and their pets; and the heart that forms as the counter-spacing of the uppercase P in 'Pets', communicating their love and admiration for pets.

The redesign also consists of an updated tagline, "Helping pet families thrive", which aims to further communicate their commitments to helping pet families live well together.